Looking Back at the Middle Ages - 1485 Words

The Middle Ages where a significant time period with important political, social, religious and economic events, which have shaped history since that time, and the world today. One such event that has affected the politics of the Middle Ages and now was the signing of the Magna Carta. Secondly, was the Black Death (also known as the Bubonic Plague that affected the religious, social, and economic aspects. An event that affected the religious and economic aspects were the Crusades. There was also the rise of the Ottoman Empire which affected the social, political, and economic aspects.Finnally, there was the Hundred Years war that affected the political aspects. The Magna Carta was one of the most significant events of the Middle Ages. The Magna Carta was a list of rights written by England nobility that was signed by King John in A.D. 1215.() The Magna Carta was written in because many barons and nobles grew tired of King John fighting and losing many wars, which weakened England financially.(World History: Medieval and Early modern times, Page 342)They listed what they wanted in The Magna Carta. Although King John did not want to sign the Magna Carta, the barons and nobles forced him to. Why was the Magna Carta important? The Magna Carta was important because it was the first constitutional text. () The Magna Carta was also an example of the U.S constitution. Infact, some ideas that were in the Magna Carta can be seen in the U.S. constitution. The Magna CartaShow MoreRelatedMiddle Childhood. Middle Childhood Is Where My Passion1009 Words   |  5 PagesMiddle Childhood Middle childhood is where my passion for students is. Middle childhood ranges from 6-11 years old kids. A brief description of what middle childhood is, â€Å"The school years are marked by improved athletic abilities; more logical thought processes; mastery of basic literacy skills; advances in self-understanding, morality, and friendship; and the beginnings of peer-group membership† (Berk, 2017, p. 6). I find this age group relevant to my future because I want to pursue a career inRead MoreThe Renaissance And Its Influence On The Arts And Learning Succeeding The Dark Ages862 Words   |  4 PagesThe Renaissance acutely influenced the revival and rehabilitation of enthusiasm for the arts and learning succeeding the Dark ages. The Dark Ages was a time that consisted of barbarian attacks, whose sole intent was to erase the ancient teachings. The Middle Ages differed from the time in which the Renaissance occurred. There are some main characteristics the Renaissance possessed. Galileo and Leonardo Da Vinci were pivotal to this time and their contributions were crucial to the achievement of theRead MoreThe Middle Ages : Religion, Politics, And Warfare998 Words   |  4 PagesThe Middle Ages provides historians with various examples of concepts like kingship, church, warfare, politics, and health. Historians are able to explore events during the middle ages to determine how society operated and what mindset medieval people had. The middle ages is split into three sections early (500-1000), high or central (1000-1300), and late (1300-1500). This paper is going to delve into some similarities and differences between the high and late middle ages specifically looking at religionRead MoreRaphael The School Of Athens Essay710 Words   |  3 Pagesto making up the arches and all the columns. An implied line is in each group of men and women in this paining. The group of young women and men in the bottom right hand corner are looking up at the ceiling as like th e man are trying to describe the structure of it. The arch emphasis allusion to make the person looking at it focus more on the center of all the people and their action. Everyone in the painting have togas on and have pens or a piece of paper in their hands. The color scheme for thisRead MoreThe Renaissance : The Age Of Rebirth1426 Words   |  6 PagesRenaissance was from the 1300’s to the 1500’s. It started towards the end of the middle ages and the dark ages. It began after the Crusades when the Crusaders came back. The Renaissance was the age of rebirth. The age that consisted of many wonderful things including trade, art, science, architecture, religion, learning, and inventions. The biggest thing though was the trade. Trade began after the crusaders came back from there journey for god bearing many new things from all over Europe. They bearedRead MoreUnderstanding The Birth Of The Renaissance996 Words   |  4 Pagesstraight razor shave is superior to that of a commercially stamped multi bladed razor. Looking retroactively at the years leading up to this rebirth one can note the beginning of reflection the Ancient World and the ins-and-outs of Roman culture. Influencing architecture, art, and social construction, a desire for the classics pulled Europe from the slumping years of the fading High Middle Ages. Actively bringing back Roman and Gothic elements of architecture including: Domes, support methods, and constructionRead MoreDescriptive Essay : Pictures Are Worth A Thousand Words866 Words   |  4 Pagesaverage person has heard many times. When looking at a picture, we can easily describe what we think is happening, what we see, and what the people must be like, but do we really know? When we grow up and take the time to look at old pictures and reminisce the good ‘ole days, many times we’re shocked as to what we looked like, who we were friends with, and it takes us back. Looking back at pictures from the toddler days are almost always amusing, but the middle school days? Yikes! Who knew neon pinkRead MoreThe Fall Of The Roman Empire1110 Words   |  5 Pages1500 CE. The Middle Ages were divided into 3 eras, the Early Middle Ages (478 – 900 CE), High Middle Ages (900 – 1250 CE) and ending with the Late Middle Ages (1250 – 1500 CE), which was a t ime of fear and rapid population decrease caused by the black death. Throughout the Medieval Period there was major contact between societies, key beliefs in which influenced behaviour, significant people and technology or trade which have shaped the world we live in today. During the Middle Ages,interactionsRead MoreThe Transition Of Medieval And Modern Times1235 Words   |  5 Pageshappened over a long period of time. The middle ages marked a dark time in Europe’s history, and the people were anxious to get out. The Renaissance began, and art emerged to create a brighter society. During the Reformation, the country shifted away from the Roman Catholic Church, and many Protestant religions emerged. The Scientific Revolution also marked a change in medical to modern by creating new ways to look at the world and mathematics. The Age of Discovery marked yet another change inRead MoreThe Middle Ages And Medieval Ages1603 Words   |  7 PagesThe Middle Ages or Medieval Ages is the time period in Europe between the fall of Rome and the beginning of the Renaissance (History). For this paper it will be referred to as the Middle Ages. This time is also sometimes described as the Dark Ages by some because of some of the bad events that happened a nd because they say nothing of importance came out of the time period. It is true Rome fell, there were many wars which caused many to die, a shortage of food that caused many to die and an awful

Figurative Devices Comparing We Wear the Mask and...

Paul Laurence Dunbar and Langston Hughes were considered to be early black poets during the twentieth century around the period of civil right movement. â€Å"We wear the mask† and â€Å"Theme for English B† were written in 1895 and 1951 respectively. Even there is approximately 50 years gap between these two poems, the theme that these two poems address is somewhat similar. Even though Dunbar uses symbols as figurative devices while Hughes uses Irony, they both have the same goal, which is to point out the racial issues within American society. Paul Laurence Dunbar was one of the first black poets in his time to confront the hypocrisy he saw around him. â€Å"We wear the mask† was one of his outstanding works that addressed racial injustices in†¦show more content†¦Literally, people wear â€Å"masks† to cover their faces. In the poem, â€Å"we wear the mask† to hide our true feeling. For example, on the first line â€Å"We wear the mask that grins and lies, it hides our cheeks and shaded our eyes†¦Ã¢â‚¬  (Dunbar, 527) shows that do not be deceived by that mask because it is full of lies. â€Å"They wear a grinning mask that hides their true feelings. This image of the grinning mask evokes an ancient and ritual African mask used for ceremony, hiding the eyes and face of the wearer with an impersonal expression. In that case, the mask carries a divine dignity, something superhuman, mysterious, and perhaps implying a terrible retribution to the enemy in the future.† (â€Å"Overview: ‘We wear the mask’ †) Plus, by wearing the masks, people cannot see the emotion shown on the face. People also cannot look into each other’s eyes to understand the thoughts. According to Huff, â€Å"To ‘hide our cheeks’ means to stiffen the face so as not to reveal genuine emotion, and to ‘shade our eyes’ has the triple meaning of adopting an indirect or deferring manner, of avoiding the eye contact that implies a shared understanding of the situation, and of internalizing societys artificial barriers so that an individual will not embarrass himself or others by appearing to desire things that are clearly beyond his reach.† On theShow MoreRelatedMetz Film Language a Semiotics of the Cinema PDF100902 Words   |  316 PagesChicago Press, Chicago 60637  © 1974 by Oxford University Press, Inc. All rights reserved. English translation. Originally published 1974 Note on Translation  © 1991 by the University of Chicago University of Chicago Press edition 1991 Printed in the United States of America 09 08 07 6 7 8 9 10 Library of Congress Cataloging-in-Publication Data Metz, Christian. [Essais sur la signification au cinà ©ma. English] Film language: a semiotics of the cinema / Christian Metz: translated by Michael TaylorRead MoreMarketing Management130471 Words   |  522 Pagescandidate to the public (b) the director of an art museum providing new exhibits to generate greater attendance and financial support (c) a labor union marketing its idea to members and to company management; and (d) professors trying to make their courses interesting for students. In addition to the range of items normally considered as products and services, what is being marketed might include (a) ideas such as reducing air pollution or contributing to the red cross (b) people, such as new football

A Review of Intelligence for an Age of Terror (Treverton, 2009). Free Essays

Introduction This book by Treverton (2009) is argued here to be a vitally important area of work that looks specifically at the way in which the use of intelligence has naturally had to change as a result of modern society. Interestingly, although there is a clear aim not to apportion blame specifically for the recent atrocities, the author indicates that he feels there is a link between the United States and their flawed approach to intelligence and the high profile terror attacks that have taken place in the US. Significantly, the author is very careful not to apportion blame or finger point and maintains a balanced and critical approach when trying to establish a link and to look at the role of intelligence. We will write a custom essay sample on A Review of Intelligence for an Age of Terror (Treverton, 2009). or any similar topic only for you Order Now Main Arguments Presented In this book, the author actually goes on to break down the failures, in order to try to identify the impact that the specific shortcomings are having on the magnitude and nature of the target of the threats. He recognises in this analysis that, in many cases, the intelligence approaches are enshrined in the Cold War security approaches of looking at the organisation and the tactical decisions of the intelligence offerings, rather than focusing on the actual threats that are being faced in the current climate (Riley et al 2005). One of the main aspects of the book which provides added value to the information that is being presented is that, although the author spends time identifying the failings, he also spends some considerable time looking at the way in which the changes he suggests could be implemented, in practice. As a professional with experience in the field, this shows and adds considerable value to what would otherwise be a potentially academic discussion. In order to achieve this, the author takes a very pragmatic view, with the initial stage being to look at the nature of the risks that are looking at being targeted from intelligence operations. He states that recognising the threats is the first step towards then being able to recognise the way these should be handled. It is this pragmatic approach which looks at both the practical reality and the academic study that makes this book so informative in the area of intelligence being used in the terror context. The author follows themes and after identifying them he then goes on to look at how intelligence should be reformed to deal with the modern challenges. In order to identify the best way to deal with intelligence and to look at the reform of intelligence culture, there is a need first to consider the actual route of the threat and where it emanates from. One underlying argument and theme which is presented by the author here and which adds particular value to the discussion, in the opinion of the reviewer, is to look at the role of the nation state as being at the root of the changing dynamic. For example, during the Cold War, the focus of terror attacks was typically nation states and as such the intelligence gathering focussed on these entities. As time has passed, the nation states have become much more than simply target areas. Nation states can often offer a great deal of information that adds to the knowledge and understanding of the general issues of intelligence. Increasingly however in the modern context, the non-state actors play a vitally important role and it is argued by the author here that much of the role of the modern intelligence officer is to look at understanding the distinctions and various nuances that exist within these non-state actors, in such a way that their own motivation and actions can be better understood (p.141) Linked to this thread of discussion and again a vitally important aspect of the role of intelligence is that there are considerably more individuals, groups and entities that are involved in the area of intelligence gathering to prevent terrorism. With this increased number of people involved, the author places a great deal of focus on the idea that, whilst agencies may well have the technology to share information, they do not necessarily have the appropriate policies in place and therefore the underlying policies need to be reviewed, if modern challenges are going to be dealt with. As an overall position, the author maintains that there needs to be a reasonable means of supplying information across all relevant actors and to ensure that the information which is being presented is relevant and measured, so that the correct people can react quickly and appropriately. By focusing on some of the practical difficulties faced in the current climate, it is argued here that the author gains a much higher degree of legitimacy than other academic analyses in this area may achieve; in particular, the author recognises that it is necessary to take a balance between the need to improve security, but also to provide privacy and security for individuals’ information (Snowden, 2002). He notes that paying attention to legality and legitimacy is in fact increasingly important to the anti-terror efforts and that there then needs to be a total review of the policies associated with anti-terror activities as the main way of managing and combating such issues. He supports this by suggesting that factors such as encouraging intelligence authorities to create a method whereby they can share information with other entities in a constructive and balanced manner is as important, if not more so, than the actual intelligence itself. Conclusions On balance, it is argued that this book presents an interesting and well informed opinion on the modern challenges facing the intelligence industry. By being an author who has practical experience in this area, it is suggested that this allows the text to gain legitimacy and also to take a more rounded view of the challenges being faced. Finally, providing practical and well backed up suggestions for the future means that this text presents real value to the area of intelligence and counter terrorist activities. It is concluded, therefore, that this is a well-balanced and informative text that fills a gap within the current understanding of the intelligence industry. Reference Riley et al., (2005) State and Local Intelligence in the War on Terrorism, Santa Monica, CA: RAND Corporation Snowden, D (2002) Complex Acts of Knowing: Paradox and Descriptive Self-Awareness, Journal of Knowledge Management, Special Issue, September. Treverton, G. (2009). Intelligence for an Age of Terror. Cambridge: Cambridge University Press. How to cite A Review of Intelligence for an Age of Terror (Treverton, 2009)., Essay examples

The role of the youth in establishing unity in a diversified multicultural society free essay sample

The Role of the Youth in Establishing Unity in a Diversified Multicultural Society Years passed. grownups have tried to command young person because they represent the hereafter. Young people frequently fight back. seeking to make their ain universe that is separate from their parents. At the terminal of World War II, they were eventually given a name: â€Å"teenagers. † an idea of immature people as consumers. That theoretical account for young person spread around the universe. and still exists today. Throughout history. immature people have played an active function in determining major societal and political promotions.Today’s turning globalization and cross-border motions make an environment. which is progressively diverse in footings of civilization and faith. Young people’s part to understanding the impact of this diverseness on mundane life every bit good as political relations is now more important than of all time. Furthermore. as they constitute the largest section of the population in many parts. We will write a custom essay sample on The role of the youth in establishing unity in a diversified multicultural society or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page the function of the young person in determining their country’s response to cultural and spiritual diverseness is critical. We clearly see youth as an indispensable plus – an important pool of endowment. thoughts and energy – that play a critical function in turn to the challenges related to planetary and local instability. We must acquire control of this. We must actuate our young person. We must learn duty and end scene. I fear if we do not we will shortly be back uping full coevals of homeless and needlessly on public assistance households. Things have to alter. with our schools. with the older coevals being good function theoretical accounts. with the older coevals being wise mans. and with the young person who is right now making nil.We believe that it is of import to acknowledge immature people’s in part to advancing regard and apprehension and fostering duologue among people of different backgrounds. With adolescent unemployment surging. immature people can no longer act upon the universe with their billfolds. As pupil protests began detonating across the Earth this autumn. we felt compelled to link our work to these burgeoning motions. Similar generational struggle and disparate young person motions were born out of the Great Depression. These motions portion a common end: to re-imagine the hereafter. It’s an exciting premise that is possibly the trademark of adolescence. and a vision typical of history’s most influential young person civilizations. Many grownups discredit vernal rebellion merely as an emotional rite of transition. However. it is our belief that this manner of agitation can convey about the existent alteration.

Macbeth Guilt Essays - Characters In Macbeth, English-language Films

Macbeth Guilt This was an oral presentation, in which I prosecuted Macbeth. I received a grade of A-, however was told that it was my actual presentation rather than my essay that stopped me getting a higher grade :) Ladies and Gentlemen, I will be brief. You have heard the testimonies and seen the evidence; it is now time for the fate of Macbeth to be decided. Today you have met scores of witnesses testify, under oath, the defendant's entirely good and honest character, and have pondered as to how the King of Scotland could commit such atrocities. However, unmistakable evidence opposes such testimonies and proves beyond reasonable doubt that the defendant Macbeth killed his King, Duncan the II of Scotland, his life-long friend Banquo and Lady Macduff and her children. Over the last six months we have seen Macbeth degrade from a fearless and heroic warrior to a murderer, a conscious villain who felt extreme guilt after killing his King out of pure greed and ambition. His servant, as testified, overheard Macbeth express his guilt to his wife on the night of the murder: "I am afraid to think what I have done; Look on ?t again I dare not." Following his crowning at Scone, King Macbeth hired three assassins to murder his long-time friend Banquo, in order to protect his crown. It was after the murder of Banquo that Macbeth then turned into an unmerciful, non-repentant tyrant. This man, once heralded a hero, became the bane of Scotland and his people. The defense has tried to manipulate facts to persuade you that Macbeth is not to blame for these murders and has placed responsibility for these deaths on everyone from Lady Macbeth to the witches, who occasionally conversed with the accused. You have heard testimonies of the three witches, who told us of their encounters with Macbeth. What sort of man would associate with such evil beings, and most of all, believe the nonsense they foresee? The witches did not directly influence Macbeth to assassinate his King, they only speculated as to what the future may hold and these predictions ignited his overwhelming ambition to become King. These associations with the witches bring serious doubts to the goodness of the defendant's character. Speculations that Lady Macbeth is responsible for Duncan's murder have been made by the defense. But blood found on this cloak hidden in Macbeth's quarters proves without doubt that it was Macbeth who actually committed the murder. He is ultimately to blame. The accusations made by Macbeth's lawyers that Lady Macbeth pressured her husband to assassinate Duncan are irrelevant. It is unthinkable that such a brave and valiant soldier could be so weak as to be influenced by his wife to commit murder, unless he had already considered doing it, or had something to gain from the death of Duncan, such as the throne of Scotland. The defense has tried to convince you that Macbeth was insane at the time of King Duncan's murder. If he were not sane, would he have been seen as such a well-loved and courageous soldier? Would he have been so respected by his King to be honoured with the title of Thane of Cawdor, had he been ill at mind? These notions themselves are insane! Macbeth was sane and rational at the time of the murder! ...Yes, Macbeth did show signs of derangement a week after the murder at the banquet, as testified by Ross, who attended the feast and described to you the accused's strange behaviour. Could an innocent man be driven mad over a period of a week? It was his conscience, my friends, which drove him insane! After the pre-meditated murders of Duncan and Banquo, the pressures of being King, and the mounting guilt of the murders he had committed, were increasing. Overheard by his servant, Macbeth said to his wife "I am in blood, Stepp'd in so far..." The outlet for his rage was Lady Macduff and her family. This pointless, and motiveless, massacre shows the cruelty and immorality that has become a part of Macbeth. He did not stand to gain anything from the deaths of these innocent people. No longer was he the honoured soldier, or the compassionate King, but the brutal tyrant. We must stop making excuses for this cold-hearted man. He was not influenced by his wife or witchcraft. He was sane when he brutally murdered his King. He was influenced only by his ambition and greed to become King; he was influenced by his selfishness and hunger for power.

Foreign Language Requirements for College Admissions

Foreign Language Requirements for College Admissions Foreign language requirements vary from school to school, and the exact requirement is often not clear for any individual school. For example, is the minimum requirement really adequate? Do language classes in middle school count? If a college requires 4 years of a language, does a high score on the AP fulfill the requirement? Requirements and Recommendations In general, competitive colleges require at least two years of foreign language classes in high school. As youll see below, Stanford University would like to see three or more years, and Harvard University urges applicants to take four years. These classes should be in the same language- colleges would much prefer to see proficiency in one language than a superficial smattering of several languages. When a college recommends two or more years of a language, they are clearly signaling that language study beyond two years would strengthen your application. Indeed, no matter where you apply for college, a demonstrated proficiency in a second language will improve your chances of being admitted. Life in college and after college is becoming increasingly globalized, so strength in a second language carries a lot of weight with admissions counselors. That said, students who have just the minimum can win admission if their applications demonstrate strengths in other areas. Some less competitive schools dont even have a high school language requirement and assume some students will simply study a language once they get to college. If you score a 4 or 5 on an AP language exam, most colleges will consider that evidence of adequate high school foreign language preparation (and youre likely to get course credit in college). Check with the schools to which you apply to find out exactly what their Advanced Placement policies are. Which Foreign Language Is Best In general, colleges want to see foreign language proficiency, and they dont really care which language you study. Most students, in fact, have few choices. Many schools offer just a couple of languages such as French and Spanish. That said, it can be a plus if your study of a foreign language aligns with your career goals. German and Chinese are both valuable languages for students interested in business, and strong French skills would be ideal for someone who wants to teach English or work in public health in Francophone Africa. In 2018, when Harvard Universitys Dean of Admissions testified in court about the schools admissions policies, he revealed that students who studied Greek and Latin and showed an interest in the ancient classics had a slight edge over many other applicants. On the whole, however, study the language that you are most interested in learning. Let your passions guide you. Where would you be most interested in traveling? What language is most likely to intersect with your future plans? If you might study abroad, where would you go? Examples of Foreign Language Requirements The table below shows the foreign language requirement at several competitive colleges. School Language Requirement Carleton College 2 or more years Georgia Tech 2 years Harvard University 4 years recommended MIT 2 years Stanford University 3 or more years UCLA 2 years required; 3 recommended University of Illinois 2 years University of Michigan 2 years required; 4 recommended Williams College 4 years recommeneded Keep in mind that 2 years truly is a minimum, and you will be a stronger applicant at places like MIT and the University of Illinois if you take three or four years. Also, its important to understand what a year means in the context of college admissions. If you began a language in 7th grade, typically 7th and 8th grade will count as a single year, and they should show up on your high school transcript as a unit of a foreign language. If you take a true college class at a college, a single semester of a language will typically be the equivalent of a year of high school language (and those credits are likely to transfer to your college). If you take a dual enrollment class through a collaboration between your high school and a college, those classes are often a single-semester college class spread out over the course of a full year of high school. Strategies if Your High School Doesnt Offer Adequate Language Classes If youre a high achiever and want to graduate from high school with three or four years of language classes but your high school offers only introductory-level classes, you still have options. First of all, when colleges evaluate your high school academic record, they want to see that you have taken the most challenging classes available to you. They recognize the significant disparity between schools. If upper-level and AP language classes simply arent an option at your school, colleges shouldnt penalize you for not taking classes that dont exist. That said, colleges want to enroll students who are well prepared for college, for these students are much more likely to persist and succeed if admitted. The reality is that some high schools do a much better job at college preparation than others. If youre at a school that struggles to deliver anything beyond remedial education, your best bet may be to take matters into your own hands. Talk to your guidance counselor to see what opportunities exist in your region. Typical options include Taking language classes at a local community college. You are likely to find evening or weekend courses that work with your high school schedule, or you may be able to take an early morning or late afternoon college class during a high school class period.Taking online language classes. If there is no college in your area, you can find many options for online college language classes. You may even be able to get high school credit for an online college course. Ideally, youll want a course that includes audio or video conferencing so that you can develop the listening and conversational skills that are so important to language learning. Be forewarned that many colleges will not transfer language credits earned online.Self-studying to take an AP language exam. There are lots of programs out there such as Rosetta Stone, Rocket Languages, and Babbel that can help you learn speaking, reading, and writing skills. An AP study guide can help guide your self-study so that you are targeting ma terial that is likely to be on the exam. Travel that immerses you in a foreign language can also be extremely beneficial. Ideally, youd want to take the AP exam your junior year so that youll have the score in hand when you apply to colleges. Earning a 4 or 5 on the exam (and perhaps a 3) is a convincing way to demonstrate your language knowledge. Note that this option is only good for self-motivated students. Languages and International Students If English is not your first language, you most likely wont need to worry about foreign language courses as part of your college education. When a student from China takes the AP Chinese exam or a student from Argentina takes AP Spanish, the exam results arent going to impress anyone in a significant way.   For non-native English speakers, the much bigger issue will be demonstrating strong English language skills. A high score on the Test of English as a Foreign Language (TOEFL), the International English Language Testing System (IELTS), the Pearson Test of English (PTE), or a similar exam will be an important part of a successful application to colleges in the U.S. A Final Word About Foreign Language Requirements As you consider whether or not to take a foreign language in your junior and senior years of high school, keep in mind that your academic record is almost always the most important part of your college application. Colleges will want to see that you have taken the most challenging courses available to you. If you choose a study hall or an elective course over a language, the admissions folks at highly selective colleges wont view that decision positively.

MKTG Essay Example | Topics and Well Written Essays - 250 words - 2

MKTG - Essay Example Using posters, banners, carry bags and even consumer goods to promote one’s product and services has become common. Sponsorship of events like sports events, cultural festivals and carnivals have become highly attractive propositions for big and small business. But in the recent times, the companies have started using mobiles phones as their media of advertisement. The huge database of mobile phone users offers the companies with wide options to send messages regarding products to the prospective customers. While mobile advertisement might be a big nuisance value for the mobile users, it nevertheless provides the firms with huge opportunities to exploit new market. The companies like Suzuki, Vodafone, AIG etc are using this media to promote their products and services. Indeed, the new approach and innovative ideas of promoting products have increasingly transformed alternative media into highly accessible and effective tools of advertising. (words: 242)